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HomeeCommerce40% of Polish B2Bs promote on-line

40% of Polish B2Bs promote on-line


Over 90 p.c of Polish B2B-companies plan to develop ecommerce channels. Round 40 p.c of enterprise suppliers already promote on-line. For one in 4 corporations in Poland, ecommerce drives over 80 p.c of income.

These are a few of the findings of a new report commissioned by E-commerce Poland. For the research, 155 Polish corporations providing merchandise, companies and options to companies had been surveyed throughout March and April 2022. The Polish ecommerce market has been rising quick: in 2020, as many as 11 thousand new on-line shops had been launched. Though the B2B department is anticipated to develop, it does have its distinctive challenges.

90% of corporations need to promote on-line

The report reveals that over 40 p.c of B2B-companies already promote on-line. Of those companies, 1 in 4 say that ecommerce channels generate as a lot as 80 p.c of their revenues. Furthermore, 1 / 4 expects a major income improve from on-line gross sales (over 20 p.c) within the coming 12 months.

Half of on-line enterprise suppliers have been energetic for over 5 years.

Most Polish B2Bs have been energetic on-line earlier than the pandemic growth in ecommerce. As an example, half of on-line enterprise suppliers have been working longer than 5 years. Conversely, there are not any ecommerce corporations youthful than 2 years previous. Nevertheless, 90 p.c of corporations say they need to begin promoting on-line.

1 in 4 corporations use ecommerce for crossborder

For people who have launched on-line channels, 95 p.c expertise optimistic results resembling a progress in gross sales and variety of prospects. Almost 85 p.c of surveyed corporations see ecommerce as a approach to promote extra cross-border – 1 in 4 corporations already use ecommerce for promoting overseas.

1 in 4 B2B corporations use ecommerce for crossborder gross sales.

Greater IT and advertising prices

Getting into the B2B ecommerce enviornment additionally has its challenges. Firstly, nearly all of Polish corporations (over 40 p.c) say {that a} mere 5 p.c of their business’s prospects store on-line. Moreover, corporations which have began promoting on-line say IT and advertising prices are larger. For 10 p.c of B2Bs, conventional gross sales have since decreased.



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