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ABB’s Mark Joppru joins MiR as VP of gross sales for the Americas


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Mark Joppru

MiR’s new VP of Gross sales for the Americas Mark Joppru. | Supply: Cellular Industrial Robots

Cellular Industrial Robotics (MiR) appointed Mark Joppru, the previous vice chairman of ABB USA’s Shopper Segments and Service Robotics division, as its vice chairman of gross sales for the Americas. Joppru’s position at MiR was beforehand held by Ed Mullen, who joined Dexterity in February 2022. Joppru began the position at MiR on Could 2. 

MiR is a number one developer of autonomous cellular robots (AMRs) that handle inner logistics. The corporate earned $64 million in income in 2021, and offered practically 300 AMRs in December 2021 alone. From 2020 to 2021, it noticed a 42% enhance in gross sales. 

“The autonomous cellular robotic enterprise is exploding, with extra firms from much more industries deploying massive fleets as they notice the large advantages they’ll deliver to their organizations,” Joppru mentioned. “MiR’s secure, dependable and easy-to-deploy cellular robots enhance efficiencies and productiveness, particularly essential as so many proceed to battle with a disrupted provide chain and ongoing labor shortages. The potential is huge as extra spend money on enhancing their provide chains and logistics processes, and I sit up for serving to MIR proceed to paved the way in assembly our clients’ challenges.”

Joppru joined ABB USA in 2017 because the lead for ABB’s Motors and Mechanical gross sales workforce within the US. In 2020, he grew to become of VP of gross sales for the Shopper Segments and Service Robotics division. 

Earlier than ABB, Joppru spent 25 years in a number of management roles at Rockwell Automation. His roles included trade gross sales director for China and Latin America, and international director of automotive gross sales. Joppru holds a bachelor’s diploma in mechanical engineering from the Milwaukee College of Engineering and a grasp’s diploma in industrial distribution from Texas A&M College. 

“Mark’s a long time of expertise in industrial automation and gross sales administration makes him a useful chief for our rising workforce and buyer base right here within the Americas,” Thomas Knudsen, chief industrial officer for MiR, mentioned. “Not solely does he know cellular robots, however he understands the challenges clients from myriad industries proceed to face and has already demonstrated artistic ways in which we, together with our companions, can clear up them. The Americas stays in extremely succesful arms.”

MiR was based in 2013 and relies in Denmark. It was acquired by Teradyne in 2018 for $272 million. MiR is a part of Teradyne’s industrial automation group, which additionally consists of AutoGuide Cellular Robots and Common Robots



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