Monday, August 15, 2022
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Meet Jorge from Cisco’s associate advertising and marketing advocacy group


Cisco’s associate relationships play an integral position in Cisco’s enterprise, and we’re completely satisfied to highlight Jorge Alanis, COO with Evox. Jorge is an lively member in Cisco’s associate advertising and marketing advocacy group that helps professionals join with one another, share greatest practices, and study from friends.

Hello, Jorge! I’m so excited to talk with you and study extra about your skilled and private journey! Let’s begin with this: Have you ever at all times needed to work in IT? If you had been youthful, what profession did you suppose you may pursue?

Hi there Rashik, thanks for the chance! I’d say my career in IT was centered round being a System Engineer. From a younger age, every part associated to computer systems and techniques caught my consideration. Whereas working in a subject companies position, I earned the next Cisco certifications: CCNA, CCDA and CCNP. 

Inform us about Evox! When did you be a part of the corporate, and what are your present obligations?

I joined Evox in 2000 after I was 18 and can have a good time my 22nd anniversary this October! In my time at Evox, I’ve labored in Area Engineering, and as Mission Supervisor, Enterprise Growth Supervisor, Chief Advertising Officer, and a Cisco Director inside my enterprise unit. In January 2021, I took on the strategic position of Chief Working Officer to assist align and drive technique for the corporate. Since taking this position, I’ve loved engaged on a number of enterprise transformation tasks!

I’m proud to say we received The Advertising Velocity LATAM award in each 2017 and 2018 and we had been The World Award Winners from The Associate Summit in 2018! I used to be additionally one of many nominees for Associate of the Yr within the World Advocate Awards final yr.

22 years, what an unimaginable achievement and breadth of expertise! Altering gears, what problem (or challenges) have you ever and your organization needed to overcome within the final yr?

Evox began an innovation-focused transformation in 2011 by growing our personal collaboration and speak to middle gives. We leveraged Cisco applied sciences, with a deal with a recurring fee mannequin. We additionally adopted the Buyer Expertise mannequin primarily based on the LAER framework (Land, Undertake, Develop and Renovate) to deal with our clients and add to our worth and choices.

Our problem, like many firms, has been reinventing ourselves throughout the pandemic. We took benefit of the unimaginable associate sources Cisco gives to get a aggressive benefit and take a extra aligned method to our software program, companies, and subscriptions.


You’re one in every of our “Icons” in Cisco’s advertising and marketing targeted associate group, and a really lively member. What worth does the group present to you?

Cisco’s associate advertising and marketing advocacy group is a superb initiative! It’s an incredible place to community with friends from around the globe and listen to about their experiences. It’s additionally a method to preserve up-to-date on tendencies and take Cisco programs. I’ve met different associate entrepreneurs by the group that I now have as connections on LinkedIn, and we repeatedly share experiences with one another.

Being a Cisco associate advertising and marketing advocate for the previous yr, what would you say are your favourite issues in regards to the group? What are your motivations for taking part? 

My favourite a part of the group is the entry to ongoing studying alternatives that inspire me to develop my skilled data. The wide range of “challenges” in the neighborhood can also be nice, with totally different showcase subjects each month.

With a look to the long run now, how would you prefer to see Cisco’s associate advertising and marketing advocacy group evolve?

I’d like to see the group provide extra stay occasions as we return to in-person gatherings! I’ve had the chance to attend Cisco occasions in San Diego, Chicago, Barcelona, and New Orleans and so they had been all improbable experiences. By adopting a hybrid digital and in-person method throughout the group, this is able to allow companions to attach with one another and with Cisco.

I agree that this is able to be useful. Now for our final query, which superstar’s voice would you borrow for a day?

Simple! I’d borrow Cisco’s very personal Chuck Robbin’s voice for the day.

His speeches have a manner of capturing your consideration and portraying the appropriate message. Chuck is a real chief! I like how he remodeled Cisco by increasing the product suite to incorporate software program, and aligning Cisco’s enterprise mannequin with companions worldwide.

An amazing alternative! Thanks once more for becoming a member of us, Jorge!

You’re welcome!


Learn extra associate advocate interviews

You may get pleasure from this interview with our associate advocate, Rachit.


Be a part of us!

Cisco’s associate advertising and marketing advocacy group accelerates Cisco’s breadth round associate advocacy, serving to us attain much more companions and bringing a depth to {our relationships} that prioritizes genuine, mutually useful interactions.

Our advocacy group is centered round pursuits and enterprise challenges distinctive to associate advertising and marketing. It’s a devoted area the place companions can join with one another and with Cisco, share suggestions and greatest practices, and develop their advertising and marketing abilities. Cisco’s associate entrepreneurs have interaction with us by devoted channels and challenges as they:

  • Join with friends, and Cisco’s executives and advertising and marketing leaders
  • Share suggestions, questions, and greatest practices
  • Get entry to “insider” content material and sources
  • Develop profession abilities
  • Enhance private {and professional} model improvement
  • Acquire inspiration from the brightest associate advertising and marketing minds within the trade

Able to get began? Head over to the group and say hey!





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