British startup Olsam, an ecommerce aggregator, has acquired US-based competitor MarketFleet. It’s the second time that the corporate acquires one other aggregator, after its acquisition of Flywheel Commerce in November final 12 months. The corporate hopes to consolidate the market with this transfer.
Amazon vendor acquisition firms entered European ecommerce in 2020. There may be quite a lot of competitors available on the market. We’ve already written about Dutch ecommerce aggregator Dwarfs, which raised 30 million euros and bought 4 firms in September final 12 months. Round that very same time, Olsam raised 139 million euros in development capital.
‘Olsam raised 139 million euros in development capital final 12 months.’
Olsam acquires sellers on Amazon and makes use of its personal platform’s knowledge, know-how and operational experience to drive income and revenue development. With the capital raised final 12 months, it acquired one other aggregator referred to as Flywheel Commerce. In response to the corporate, it’s now lively throughout 3 continents in 15 international locations.
Now, the corporate has made one other acquisition in an try and consolidate the market, by buying aggregator MarketFleet. MarketFleet acquires sellers that promote out of doors merchandise. It had already acquired 11 manufacturers, which is able to now be mixed with Olsam’s portfolio. Monetary particulars concerning the acquisition haven’t been disclosed.
‘MarketFleet’s manufacturers might be mixed with Olsam.’
“MarketFleet entered the e-commerce area 8 years in the past as an incubator for manufacturers. We’ve got at all times aimed to chop out the fats that pads the retail value of different on-line sellers and take away all supply-chain events between us and our prospects. Olsam is the right firm to take MarketFleet ahead. They supplied honest worth for our enterprise and carried over the small, however proficient crew now we have constructed through the years”, mentioned Chris Friedland, co-founder of MarketFleet.
Along with increasing its portfolio, Olsam may also develop its presence within the US by means of the acquisition. “The acquisition of the manufacturers inside MarketFleet represents one other vital milestone for Olsam as we proceed to deepen our presence within the US and cleared the path within the consolidation of the ecommerce area. Our operational experience and profitable monitor document continues to draw sturdy deal movement from the US and we stay up for working with many extra US primarily based sellers and aggregators looking for an exit”, mentioned Sam Horbye, co-founder of Olsam.